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The Consumers were a Salt Lake City–based band I formed in 1986 with past members of Primal Scream and the Space Dogs. We released one cassette album, Blue Light Special, built around a consumer theme including a shopping-cart logo. Kurt Vonnegut took a personal interest in the band after hearing Blue Light Special. I later wrote an MBA marketing case study comparing The Consumers with the Pet Shop Boys, looking at image, promotion, location, target markets, and why one act broke through while the other did not.
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